SABRESTYLE SET TO DEBUT AT HSBC ARENA
Thursday, 10.9.2008 / 10:02 AM ET / Features
By Erin Pollina - Sabres.com
|Dan Paille (Photo: Buffalo Sabres)|
But that was the idea in creating SabreStyle.
Set to debut Friday, Oct. 10 at HSBC Arena for the team’s season opener, the Buffalo Sabres’ new and exclusive clothing line goes beyond sports apparel.
|Photo Gallery: SabreStyle Preview
“It looks like something you would buy at the mall,” Director of Creative Services, Frank Cravotta. “Our logos are hidden within the graphics so at first glance, it doesn’t look like Sabres gear.”
Introducing 14 pieces – for men and women – the theme is designed for a young demographic with fashion in mind, “as opposed to the collegiate style you see in the store now,” Cravotta said.
The clothes are made of premium-quality, light-weight fabrics and feature tighter fits for long and short-sleeved t-shirts, hats and hooded sweatshirts. The graphics infuse the Sabres logo with some abstract designs.
“We used all of our logos and our identity as a starting point and then just kind of went wild with the graphics,” Cravotta said. “The initial reaction has been really positive, not only internally from the employees but also from the players who have been involved.”
Forwards Ales Kotalik, Jochen Hecht, Patrick Kaleta and Adam Mair were among those who modeled the look, as well as defenseman Nathan Paetsch.
“I like it,” Paetsch said. “It’s something you would buy not only to support your team, but just to wear. It’s fashionable and something you would actually get at a store.
“It’s quite innovative and I’m sure a lot of young people are going to take to it. I don’t think I’ve ever seen anything like it made for a sports team.”
Prices are as low as $25 and are available exclusively in the Sabres Store at HSBC Arena (Click here to see a sample of the clothing). Quantities are limited and are only offered for a short time.
“We’re calling it an exclusive line and a limited edition because it really is that,” Cravotta said. “It’s a short, run and the pieces will only be produced for this year so you’re not going to come back in the store next year and get it. Each year we’ll update it with the latest fashion and looks.”
SabreStyle is also the first of it’s kind among major sports teams.
“As far as we know… no one has tried this yet,” Cravotta said. “There are some clear and popular styles out there that are not represented in our store and as far as we know, in any team store. It seemed to make sense that we have a popular brand and clear identity and if we can somehow merge the two into fashion that our younger crowd is wearing with our mark and our look, it would make a lot of sense.
“This is a whole new avenue to explore.”
The Sabres Store is open Monday through Friday from 10 a.m. to 5 p.m. as well as during all Sabres home games. For more information, call (716) 855-4140.