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RYAN MILLER INTRODUCES KICK-SAVE KRUNCH!

Coming to a Store Near You

Friday, 11.19.2010 / 9:54 AM / Community
Buffalo Sabres | Press Release
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RYAN MILLER INTRODUCES KICK-SAVE KRUNCH!
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Buffalo Sabres All-Star goaltender Ryan Miller will introduce KICK-SAVE KRUNCH, his very own cereal, at a press conference on November 18 at HSBC Arena beginning at 11:30 AM EST.

KICK-SAVE KRUNCH is a honey nut toasted oat cereal and comes in a 14 oz limited edition collector’s box. Fans can grab a box of Miller’s cereal starting November 18 at Buffalo-area Tops, Wegmans and Wilson Farms stores. The product is also available online at www.plbsports.com. A portion of the proceeds from the sales of KICK-SAVE KRUNCH will benefit The Steadfast Foundation, a non-profit foundation started by Miller to support and provide resources to children and their families who are fighting cancer.

"I’m excited about the release of KICK-SAVE KRUNCH and hopefully plenty of sports fans in Western New York will make the cereal a part of their breakfast routine,” said Miller. “More importantly to me, many children who are battling cancer will benefit from the sales through The Steadfast Foundation."

Ryan Miller is among the game’s elite, both on and off the ice. During the 2009-2010 season, Miller earned three prestigious honors: MVP of the 2010 Winter Olympics men’s hockey tournament as part of Team USA, the Vezina Trophy (best NHL’s best goaltender), and the NHL Foundation Player Award.

Miller won the NHL Foundation Player Award in recognition of his continued work with The Steadfast Foundation. Helping children and families throughout the Buffalo area who are struggling with the affects of cancer, Steadfast Foundation funding has provided support and resources to the Roswell Park Cancer Institute and Carly’s Club. Miller also raises funds for the foundation through his Saves For Cancer program whereby he donates $50 for each save he makes during the season. Saves For Cancer is also supported by corporate partners.

In addition, the box will also include a special chance for hockey fans to purchase a commemorative hat exclusively through New Era, www.neweracap.com/millercap.