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SABRES MOBILE APP TOPS 15,000 DOWNLOADS IN FIRST DAY

App ranks fourth among free sports apps on iTunes

Wednesday, 02.22.2012 / 4:09 PM / News
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SABRES MOBILE APP TOPS 15,000 DOWNLOADS IN FIRST DAY
The Buffalo Sabres today announced its official mobile application has been downloaded over 15,000 times since it became available yesterday morning. The app, which is available now for the iPhone and Android platforms, is currently the fourth-most popular application among free sports apps available through iTunes and the number two trending app on the Android Market.

“The immediate success of the Sabres app was a pleasant surprise,” said Brad Friedman, co-founder of B3Connect, the company responsible for developing the mobile app. “In terms of first-day downloads, it definitely surpasses any of the other apps we’ve developed and released for mobile devices so far.”

B3Connect is a California-based developer of mobile apps for NHL teams. It was founded by Friedman and former NHL goaltender Brian Hayward and has developed apps for several other teams including the Anaheim Ducks, Dallas Stars and the Boston Bruins.

“We knew the app would be a big hit with fans from the start,” said Sabres Vice President of Brand Strategy & Marketing Brent Rossi. “Our fans connect with the team in a multitude of ways – whether it’s attending the game in-person at the arena, watching on TV or surfing the web – so we knew how to get their attention and tell them about our awesome new app.”

The app features 10 separate sections, including live, in-game updates, real-time statistical information, a media section with team photos and videos, RSS feeds with the latest Sabres news, player bios and arena information while attending games at First Niagara Center.

“What really set the Sabres app apart from the other apps we’ve developed was the rabid fan support,” Friedman said. “The ways in which Sabres fans consume their team made the roll out of the app even easier and the download numbers reflect that.”

In addition to being the fourth-most popular free sports app on iTunes, the Sabres app accounted for over 32,000 page hits on the team’s website, Sabres.com. 

“We made sure to promote the app everywhere possible,” Rossi said. “Social media was a big part of our plan throughout the day and that led up to the in-arena promotion during last night’s game against the Islanders as well as the incorporation into the TV broadcast on MSG.”

The official Buffalo Sabres app is available for the iPhone and Android platforms, through iTunes and the Android Market, and will be available for BlackBerry via the BlackBerry App World by this weekend.

“We know it will continue to be a very popular app,” Rossi added. “The app was designed with our fans in mind and we’re confident even more people will discover what an engaging and useful tool it is for getting more Sabres information.”

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
C. Hodgson 72 20 24 -26 44
T. Ennis 80 21 22 -25 43
D. Stafford 70 16 18 -19 34
C. Ehrhoff 79 6 27 -27 33
C. Stewart 63 15 11 0 26
C. Conacher 79 7 19 1 26
T. Myers 62 9 13 -26 22
Z. Girgensons 70 8 14 -6 22
M. Foligno 74 7 12 -17 19
J. McBain 69 6 11 -13 17
 
GOALIES: W L OT Sv% GAA
M. Neuvirth 4 8 2 .921 2.78
J. Enroth 4 17 5 .911 2.82